Copy is as important as the other two parts to a site (design and code). It delivers the message to the potential client and it optimizes your site for the search engines.

According to reports in CNN and Time, the cost to advertise on Google’s Adwords program is down by 20% this year.  This is clearly due to the down economy as companies slash costs across the board. This means two things for companies either currently advertising on Google or thinking about advertising on Google.  First if …

1.    Google changes their search algorithm about every 3 months.  There are countless sites that had an SEO strategy, were doing well in search, and saw their search traffic plummet after the Google update. 2.    Over 60% of the world’s search goes through Google.com.  Playing by their rules is key to succeeding online. 3.    Google’s …

If anyone at all is reading this then you have truely found this post by accident. =)  I just had a thought about a comment that was made at one of my usual networking groups a few weeks ago.  The person, Barbara LaRock, noted that one should send out your corporate gifts on or around …