According to reports in CNN and Time, the cost to advertise on Google’s Adwords program is down by 20% this year.  This is clearly due to the down economy as companies slash costs across the board. This means two things for companies either currently advertising on Google or thinking about advertising on Google.  First if …

1.    Google changes their search algorithm about every 3 months.  There are countless sites that had an SEO strategy, were doing well in search, and saw their search traffic plummet after the Google update. 2.    Over 60% of the world’s search goes through Google.com.  Playing by their rules is key to succeeding online. 3.    Google’s …